Jenelle Santos
Design + Branding
 
 

Toronto 2015 Pan Am/Parapan Am Games

Branding, Print, Environmental, Wayfinding, Web Design

 

The overall look of the TORONTO 2015 Pan Am/Parapan Am Games was developed internally by a dedicated design team of 4. Upon inheriting initial branded assets, we developed the graphic treatments, set brand standards and strategized the applications which then informed the final TORONTO 2015 graphic system.

The final TORONTO 2015 graphic system was applied to everything from host city street banners to official sport fields of play. It dressed celebration sites, fleet vehicles, sport equipment and entire event venues (inside and out).



TORONTO 2015 Design Team: Jenelle Santos, Melanie Kimmett, Margaret Ko, Robyn Emsley

Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding
Toronto 2015 | Jenelle Santos Design + Branding