Toronto 2015 Marquee Programs
Branding, Print, Environmental, Wayfinding, Web Design
In collaboration with the internal creative team at TORONTO 2015, I developed the logos and identity systems for PANAMANIA, Volunteers, and Torch Relay, the marquee programs during the Games experience. To help establish brand recognition and association, we selected 2 colours from the TORONTO 2015’s core pallet as the primary colour pallet for each program. Interally, we designed all branded assets, wayfinding, and look treatments for each program.