Jenelle Santos Design is a Toronto-based boutique branding studio focused on strategy and design for creative entrepreneurs and small businesses.

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Who We Are

A  boutique studio specializing in brand strategy and design for creative entrepreneurs and small businesses. 

We offer

A comprehensive branding process

We build your brand from the inside out so you can gain clarity, consistency and confidence in your brand experience. Our highly collaborative process ensures the best results for your brand.

We work with

Doers and dreamers, movers and makers

Seasoned entrepreneurs looking to take their businesses to the next level, or visionaries on the verge of something new. We love working with passionate clients in the creative space.

We provide

The means to elevate your small business

Branding levels the playing field so you can stop playing small ball and take your business to the next level. You will gain all the tools you need to confidently and capably grow your business.

Our Ethos

We strive to bring value to the lives and businesses of our clients by building brands that create opportunity and confidence in their work, and allow them the freedom to focus on what matters most. We’ve adapted a minimalist mentality to life, work and design, subscribing to the notion that by stripping down to the bare essentials, we gain a greater understanding of what is necessary, and a deeper focus on what remains. We believe in quality over quantity, that less is more, and that busy isn’t always better. And while the hustle may sometimes be real, we’re all for chasing slow, allowing purpose and intention to fuel our steps, and taking on less to fix our attention to the things that matter most.

We focus on the why before we look at the what, always in pursuit of uncovering the distinct qualities that build emotional connections between our clients and their respective audiences. We believe that great branding starts with a mission and that a great mission starts with a desire to serve others. So we know, at the heart of what we do, that people matter. Not just our clients and their respective clients- but the families, friends and communities that can benefit from the work we create. That's why we apply a holistic approach to branding- crafting authentic and engaging visual experiences, so that each every brand we build inspires and impacts our clients and those they serve.

Working primarily with emerging and established brands within the creative and lifestyle industries, she brings over a decade of industry experience in various design disciplines and has worked with both top-tier brands and small businesses alike. Jenelle’s thoughtful approach carefully balances creativity with purpose, crafting holistic brand platforms through strategic thinking and refined design.

In 2015, she wrapped up her work with an international sporting event and decided to step off the corporate ladder to pursue a career on her own terms. Honing in on her multidisciplinary skillset, she began creating holistic brand experiences that helped grow many small businesses in her community. With the birth of her firstborn in the summer of 2016, Jenelle soon found herself building a business while raising a family and began to discover branding as a means of growing her business so she could find freedom, value, purpose and joy in her work and life. Now, she’s on a mission to help entrepreneurs do the same.

Jenelle lives just outside Toronto with her husband, Mark, and their two littles, Chase and Micah.

About Jenelle

Jenelle Santos is a graphic designer, art director and photographer living and working in Toronto, Canada.

Our Process

A  thoughtful approach that carefully balances creativity with purpose, crafting holistic brand experiences through strategic thinking and refined design.

01

Determine your needs

An initial consultation to assess your priorities and objectives, and how we can best help you achieve your desired results.

02

Discover your brand

An intensive deep dive into the heart of your business to form the foundations that we will build your brand upon.

03

Define your strategy

A solid game plan that presents you with the optimal solutions and creative direction to accomplish your goals.

04

Design your identity

A cohesive visual identity system that aligns your brand objectives and personality, and forms the basis of your platform.

05

Deliver your experience

The complete build-out of all deliverables that will ultimately manifest the way your customers experience your brand.

01

Determine your needs

An initial consultation to assess your priorities and objectives, and how we can best help you achieve your desired results.

02

Discover your brand

An intensive deep dive into the heart of your business to form the foundations that we will build your brand upon.

03

Define
your strategy

A solid game plan that presents you with the optimal solutions and creative direction to accomplish your goals.

04

Design
your identity

A cohesive visual identity system that aligns your brand objectives and personality, and forms the basis of your platform.

05

Deliver your experience

The complete build-out of all deliverables that will ultimately manifest the way your customers experience your brand.

Branding that transforms, from the inside out.

Our goal is to empower you with a brand that makes your business irresistible to a very loyal array of customers. A brand that creates opportunities and takes your business to places you could only dream of. A brand that gives you value and confidence in the work you do, resulting in the freedom to focus on what matters most. A brand that works alongside you, helping you confidently and capably build a business that thrives.